Main Issues::
Our real-time market research exceeds the data ascertainment of the Social Media Monitoring. You will receive our analysts’ results concerning buying behaviour, perception and position of your brand as well as an associated recommended course of action for the benefit of your communication strategies and marketing campaigns. The real-time Market Research approach follows the methodical principles of the extended Netnography. The Netnography origins from the research of the US American economic scientists Robert Kotzinets. This method combines the approach of ethnography with World Wide Web surroundings. The Netnography is based on the analysis of group and single member behaviour, resulting from the scientist’s non-participatory observation.
We screen opinions from user generated media on web 2.0 (Online Communities, Weblogs, Review-Sites, etc.). The results are then interrelated and compared until we are able to provide you with an extensive illustration of the market and consumer behaviour. For this purpose, we exercise our collective expertise and long years of experience. Upon mutual consent, you immediately receive useful recommendations for your future course of action concerning your marketing on web 2.0.
Our offer provides you with answers to your most important questions:
We screen opinions from user generated media on web 2.0 (Online Communities, Weblogs, Review-Sites, etc.). The results are then interrelated and compared until we are able to provide you with an extensive illustration of the market and consumer behaviour. For this purpose, we exercise our collective expertise and long years of experience. Upon mutual consent, you immediately receive useful recommendations for your future course of action concerning your marketing on web 2.0.
Our offer provides you with answers to your most important questions:
- Brand Perception:
ethority identifies how your brand is perceived on web 2.0 by clients, consumers and stakeholders. What are the reasons for an especially positive or negative perception? What are the competitors’ strengths and weaknesses?
- Customer Satisfaction:
ethority provides you with the opportunity to bring your CRM/Customer Satisfaction Management to perfection with the aid of real-time data.
- Advertisement Optimization:
Because of the real-time market research you are able to optimize and adjust your marketing mix contemporarily. ethority can provide you with contents for all of your online marketing measures, ranging from banner contents to search engine improvement.
- Trend:
The internet has become trend-setter number one. Because of the ethority approach, new and up to date topics, trends and conveniences are made tangible for you. According to your needs we include these developments in your marketing and product strategies.
- Identification of target groups:
ethority is able to identify differentiated target groups and, furthermore, to associate the potential of your product to a specific target group.
- Product Introduction:
By utilizing the ethority real-time approach you are given the opportunity to track product introductions one-to-one online and to adjust your communication accordingly. Moreover, ethority supports an adequate generation of your communication strategy.
- Opinion Research:
The ethority offer enables you to survey issues of economy and politics and to observe changes from a chronological perspective.
