The development of digital reputation is one of the major tasks of today’s communication experts. Negative PR often derives from weblogs or communities, where displeased consumers exchange their experiences or activists and opinion makers with a negative attitude initiate campaigns against your brand or company.
Our team of experts evaluates the bobi results with regard to the crisis potential of consumer statements and uncovers reputation damaging activities against your company or brand. Therefore, at an early stage, topics must be systematically surveyed online in order to permit a determination of the Issues Potential of a campaign or negative announcement.

Our Reputation Reports are concerned with giving answers to the following questions:

• 1. Who/which are the relevant opinion makers, channels and media?
• 2. Where do relevant discussions take place and who participates?
• 3. Which media and channels constitute the origin of a certain propagation and which are responsible for the diversified communication because of their high number of participants?
• 4. How often and how regularly are comments posted and which responses follow which type of comment?
• 5. Which particular channels are suitable for which measures of your reputation development?

An extensive conclusion provides you with advice and recommendations for action concerning Issue Prevention. This analysis forms a basis for the development of a communication strategy which secures a targeted and far-ranging management of your reputation.