In order to compile the ethority CEO Reputation Index, unaffected user opinions from user generated communication channels are continuously evaluated with regard to the reputation of Chief Executive Officers of DAX companies.

In addition to the image values of CEOs, user opinions concerning business managers are analyzed with the aid of ethority’s Crawler Technology Gridmaster, particularly focussing on topics such as management skills, shareholder value and social responsibility. Thus, the CEO Reputation Index provides an exclusive insight into the broad public spectrum of opinion. In the context of this first worldwide netnographic Media Resonance Analysis, relevant platforms of user generated media (weblogs, online communities, social networks, groups) and news sites (online media, TV sites; investor, politics and economy communities) are scrutinized.

At this, the Reputation Index provides information both about image values of the respective CEO and issues which are associated with him on the web. This tool enables the departments of business communication to be continuously informed about the most recent topic careers, trends and issues, and, based on this, provides the ability to develop proactive communication strategies.